For the initial launch of the Prettie Girls! Tween Scene Dolls into Walmart stores and walmart.com I ran the design and Ad buying.
I owned the ad buying campaign for walmart.com. In order to create a successful launch on walmart.com I created a hero banner for the dolls landing page. I also created a small banner to go towards the bottom of walmart.com email campaigns. I planned the budget with the Tonner One World executives then handled the transactions with the walmart.com account executives.